Podcast - Why Free Trials Are Bad For Your Dance Studio

Why Free Trials Are BAD For Your Studio

Hi everyone and thank you SO MUCH for checking out this episode of the Dance Studio Excellence Podcast!

This podcast (I hope!) will provide dance studio owners worldwide value and insights into how to create, grow and run a successful dance or performance studio.

In this particular episode, I’ll be discussing the use of free trials as a way to attract and retain students.

It’s a pretty common practice among dance studios to offer free trials. But aside from the normal tuition fee, just HOW MUCH are free trials really costing you?

I’ll be letting you in on why I don’t use free trials, the kind of “client” who depend on free trials, plus lots more!

There will be links to the resources or people mentioned in the show notes below. If you’re keen to check us out on social media or join our Facebook Group, the links will be down there too.

Thank you SO much once again for joining me on this journey! I have a feeling we’re going to have a lot of good times ahead!


Perhaps it's lucky that we didn't get her as a client. Because not all clients are worth your time. - Stella Hui Click To Tweet

Think about the type of student that you WANT in your studio. - Stella Hui Click To Tweet
Show Notes

00:00 – Introduction
01:00 – What free trials do and what they don’t do
03:00 – What you can learn from parents who request/demand free trials
04:00 – How to identify quality leads based on trials
05:30 – You might lose a client by not offering free trials – but they may be the kind of client you DON’T want
09:00 – The kind of student you want in your studio will pay for trials anyway
11:30 – Final Thoughts

If you have any questions for me, please get in touch via email info@dancestudioexcellence.com or you can follow us on any of our social media platforms!


If you’re a studio owner, make sure you request to join our Facebook Group

The League Of Extraordinary Dance Studio Owners

We have ongoing discussions and training for Dance Studio Owners just like you! So make sure you join today so you can get involved right away!

If you have enjoyed this podcast and found it has helped you, please share with a friend and feel free to leave a 5 Star review on iTunes, Stitcher and where all great podcasts are found.

Join a community of like-minded studio owners!