Why Free Trials Are BAD For Your Studio
Hi everyone and thank you SO MUCH for checking out this episode of the Dance Studio Excellence Podcast!
This podcast (I hope!) will provide dance studio owners worldwide value and insights into how to create, grow and run a successful dance or performance studio.
In this particular episode, I’ll be discussing the use of free trials as a way to attract and retain students.
It’s a pretty common practice among dance studios to offer free trials. But aside from the normal tuition fee, just HOW MUCH are free trials really costing you?
I’ll be letting you in on why I don’t use free trials, the kind of “client” who depend on free trials, plus lots more!
There will be links to the resources or people mentioned in the show notes below. If you’re keen to check us out on social media or join our Facebook Group, the links will be down there too.
Thank you SO much once again for joining me on this journey! I have a feeling we’re going to have a lot of good times ahead!
00:00 – Introduction
01:00 – What free trials do and what they don’t do
03:00 – What you can learn from parents who request/demand free trials
04:00 – How to identify quality leads based on trials
05:30 – You might lose a client by not offering free trials – but they may be the kind of client you DON’T want
09:00 – The kind of student you want in your studio will pay for trials anyway
11:30 – Final Thoughts
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